Almer Apparel Rebranding

Almer is a sportswear brand from Yogyakarta, Indonesia. We had the opportunity to do a rebrand of the logo and its brand identity. This rebranding was aimed to reconnect the brand with it’s community of football teams with the latest fashion yet staying roots to traditional influences of Yogyakarta.

The logogram represents the letter ‘A’ and small light of fire that creates a massive wave of impacts. These two elements were chosen to represent the rebranding logo of Almer while still inline with its previous logo.